Before going into how to get your company article into Google News, let’s talk about why. Of course, you want to see news about your business in the media, but that should go without saying.
But why Google News in particular?
First off, if your business has been working to improve its visibility in organic Google web searches or even Google shopping, a few extra simple steps can raise the amount of publicity you’ll get in an area where your competitors will find it challenging to overtake you.
You might also use the articles you’re already creating for various objectives. A single creation can result in several advantages.
Google News is a consistent, repeatable source of visitors, and they will often arrive faster while you wait for things like Google organic search results to take impact.
Second, reading the news online is one of the key reasons people use the internet daily. According to Pew Internet Research, 85% of Americans over 18 use the internet. These visitors came for the news in 78% of the cases.
We used to read the newspaper in the past. Today, we look for headlines on news websites, tweets, and Facebook posts. We also subscribe to industry news via email.
Since most people use search engines like Google as their primary mode of internet access, you could only concentrate on Google organic search and give up.
Consider this: if you could find a means to increase customer awareness of your message – often far more quickly than your desired keyword ranking – wouldn’t the extra sales and leads be worthwhile?
How Will Your Business Story Be Presented on Google News?
If you do this every day, it might get expensive. However, it isn’t a bad idea to use this approach to test the market and repeat it, let’s say, once a week.
There is a more efficient approach
My preferred approach to getting published in that service is to get my article accepted by a source already in Google News. They are frequently referred to as Google news publishers.
Compared to the price of advertising to gain the same amount of exposure, the benefits of having a byline that connects back to your website and is published in a reputable newspaper are clear.
As a result, it could be necessary to seek the editorial staff’s approval to be published on Google News. Your article or other unique content can be subject to demands from such publications for exclusive first rights. If you’re not a writer or need someone writing material for you full-time, that can be challenging.
Acceptance is not guaranteed, either. This might be seen as a benefit or a drawback because competitors will find it harder to duplicate your marketing and steal your thunder.
You might be thinking, “Who wants to read an article about my timeshare firm or the manufacturer of pet furniture.”
That much is true; they don’t. If you apply this method successfully, find out what your target audience wants to read and write for them in a subject area related to your product or service.
Any industry can gain from this; Google News publisher sites cover anything from business travel to animal health. In addition, if the scope of your expertise prevents you from properly utilizing it, various media outlets report concerning your neighborhood. To solve this issue, localize your story; remember that these articles may still appear in online or news searches using your keyword.
A third choice is available if the first two need to be changed.
It might cost a lot of money and take a lot of effort. There is a third way to enter Google News, though; if you are successful, it can help you for a very long time. Please create a new website, then submit it to Google News.
Brand journalism is becoming more popular. Why not break the mold and launch your own media company rather than report on current events?
If that doesn’t convince you, how about a percentage of the six billion+ clicks designated for Google news producers? Most likely, not all sites receive the same amount of exposure. The possibility of 40,000 to 120,000 extra visits each month, though, is significant justification to try, provided you meet all the other requirements.
Because the Google News publisher standards are strict and sites are frequently declined, this is a long-term plan. To decide whether the return is worthwhile, compute the company’s financials.
In the interim, try the other strategies. Rather than waiting for your website to be optimized for search engines, they can help you swiftly into Google’s news database.