If you’re anything like me, you have a fashion obsession. Since you are so motivated, it is challenging to write down all of the new thoughts that are continuously racing through your mind. You often imagine the day when your clothing will be presented on a catwalk, with spotlights above, cameras all around, and the general public utterly mesmerized by your incredible designs. You continuously imagine the day when you’ll open a magazine or switch on the Oscars and see one of your exquisite designs on a well-known individual. You have a whole book shelf of fashion periodicals, yet you still visit fabric stores to see what’s new in gems, trims, and fabrics.
The unrelenting desire to become a successful fashion designer pushes you to work day and night on your creations, typically for years without pay, and to work a job to buy drugs when all you can think about is surviving and working in the fashion industry. The pain here is severe.
Successful fashion designers come from a variety of backgrounds, therefore there is no one recipe to follow that will ensure your success in becoming the next well-known fashion designer. Some people have earned degrees from prestigious fashion schools, while others haven’t. While others have developed their own designs in their basements, some people have undertaken internships in the fashion industry. These fashion designers only have three things in common: a great passion for fashion, the ability to make things that people want to wear, and relationships with people who gave them the opportunity to start their own businesses. You can become a successful fashion designer by gaining as much exposure as you can for both yourself and your designs because if people can’t see your garments, how will they know about them?
The following strategies can be used to promote your clothing:
- We are not really good at anything most of the time. For example, some of us are quite skilled at designing clothing but not as skilled at sewing and pattern making. Here, you might collaborate with a person who shares your love of fashion and has the appropriate expertise. Nothing else can be created that is tangible and displayable.
- If you have a line of 14 pieces, you can apply to your local fashion week. San Francisco, Los Angeles, and New York each have a fashion week.
- Find out which clubs in your city host fashion shows, then contact them to ask how you might take part in a future event.
- Look for stores that sell the clothing you make. Take a peek around the shops when you go there. Find out who the owner is and inquire as to whether they would be willing to sell some of your belongings there if you believe some of your clothing will fit there. You’ll be surprised by how many store owners are open to working with you. I moved through the Nob Hill neighborhood of San Francisco before putting my clothing down after speaking with four different businesses about my wares. By having your apparel displayed, you can gain important knowledge regarding whether or not your designs are in demand and whether you need to make adjustments to them in order to increase sales. Additionally, it will improve your chances of receiving media attention. Investors that are considering investing in your brand will take attention when you show that there is a sizable demand for your items.